Mahāprabhu gave prema-bhakti through the medium of harināma-saṅkīrtana. Anyone who comes in contact with Mahāprabhu is immersed in this love, just as anyone standing in the rays of the sun becomes warmed and illumined. As He dances and sings, Mahāprabhu’s hairs stand on end in ecstasy and defeat the beauty of blossoming kadamba flowers.
Sometimes Mahāprabhu raises both hands and roars, “Hari! Hari!” while tears jet forth from His eyes. The ground surrounding Mahāprabhu becomes soaked and muddied from His tears, showering everyone nearby as He dances in saṅkīrtana. Everyone nearby becomes showered in Mahāprabhu’s liquid prema.

Wherever He goes, Mahāprabhu is not alone. Millions of associates follow His every step eager for that rasa which is so relishable that one cannot stop desiring more and more once he has tasted it. Inconceivably, that rasa simultaneously satisfies the taster beyond imagination.

Simply by hearing about Mahāprabhu, meeting His devotees, hearing His teachings, or coming into any other form of contact with Him, one becomes charmed and drawn close to Mahāprabhu. Mahāprabhu has this divine attractive power. Once attachment for His lotus feet awakens, one can never leave His shelter.

Gaurahari distributes prema-rasa and vraja-anurāga.
No other incarnations give this. Kṛṣṇa may give vraja-anurāga, but He does so very rarely. On the other hand, anyone who chants Mahāprabhu’s name and who, on His order, chants the Hare Kṛṣṇa mahāmantra becomes attracted to Vraja and showered in anurāga. Even lions, tigers, elephants, deer, and other living entities received prema-bhakti by coming into contact with Mahāprabhu. Those souls could never forsake Mahāprabhu.

In a similar way, Śrīla Gurudeva attracted thousands to come to Vraja and bestowed anurāga upon them. When Śrīla Gurudeva invited everyone to Vraja, even if people were very poor, they would somehow or other find a way to come.
They would do whatever was necessary to attain the chance to perform parikramā in sādhu-saṅga.

Śrīman Mahāprabhu distributes this rasa and anurāga through saṅkīrtana and His associates follow His example when they come to this world.

VERSE 2 yasya kadapi vasanāṅcala-khelanottha-

dhanyāti-dhanya-pavanena kṛtārtha-māni

yogīndra-durgama-gatir madhusūdano ’pi

tasya namo ’stu vṛṣabhānu-bhuvo diśe ’pi

I offer my obeisance to the direction facing the daughter of Vṛṣabhānu Maharāja—Śrīmatī Rādhikā. She completely captivates the heart of Madhusūdana Śrī Kṛṣṇa whom the greatest yogīs rarely attain. When a gentle gust of wind playfully touches Her cloth and carries its sweet fragrance towards Kṛṣṇa and touches His body, He embraces it to His heart and feels that His life has become blessedly fulfilled.

Those who come to Vṛndāvana and receive the mercy of the rāgānuga Vaiṣṇavas will surely understand the specialties of Vraja and will take shelter of the lotus feet of Śrīmatī Rādhārānī and the Vraja-devīs. If we simply pray to those who are followers of the Vraja-devīs, we will certainly achieve all auspiciousness.

Kṛṣṇa Himself glorifies the air that touches the cloth of Śrīmatī Rādhārānī. This verse describes the first process to receive rasa. Kṛṣṇa says, “Oh! I offer praṇāma just to the direction of Śrīmatī Rādhikā and to Pavana-devatā, the air-god who carries Her scent to Me.”

Kṛṣṇa offers praṇāma to Śrīmatī Rādhārānī with great respect. Those who offer respectful obeisance to Śrīmatī Rādhārānī will not remain in this miserable material world. Surely they will pass beyond this world and enter Vraja.
Kṛṣṇa teaches us this. He says, “The air that touches the shawl of Śrīmatījī is supremely fortunate! Dhanyāti-dhanya-pavanena!” The air-god himself considers his life successful—kṛtārtha-māni. The air then moves very slowly—dhīra-samīre yamunā-tīre. The wind blissfully flows along the bank of the Yamunā, carrying Śrīmatī Rādhārānī’s sweet scent to Kṛṣṇa.

Kṛṣṇa thus teaches how the jīva can obtain bhakti. Prabodhānanda Sarasvatīpāda reveals this. One must take shelter of Śrīmatī Rādhārānī. Our Guru-varga, especially Śrīla Gurudeva, would daily recite this prayer and offer obeisance to Śrīmatī Rādhārānī. Krsna Himself prays, “May I also receive the mercy of Śrīmatī Rādhārānī, which the greatest of yogīs and munis revere and pray for.”

Srila Prabodhananda Sarasvatipada ki Jaya! (Excerpted from the Bhaktabandhav book publication, “Sri Sri Radha-Rasa Suddha Nidhi”. Available from )